THRUVISION DIGITAL BARRIERS. SECURITY THROUGH INNOVATION.

- THE BRIEF -

ThruVision are a technology company specialising in the design and manufacture of passive screening products for identifying person-borne threats in public areas.

The aim of this programme was to:

Increase lead generation and conversion rates through a comprehensive redesign of the website, brand and supporting marketing assets.

To communicate the ThruVision systems brand in a clear, concise and benefits-led manner; positioning ThruVision as an innovator and market leader in passive body screening solutions.

Target organisations and government bodies included: Manufacturers, Corporate Entities, Law Enforcement, Aerospace and Defence, Customs and Homeland Security. Public concerns over personal privacy would also be addressed.

PLAY THRUVISION INTRO ANIMATION

- THE SOLUTION -

Our solution was to develop a web-centric approach with an integrated marketing programme, using existing and new marketing channels with an updated brand. Marketing assets and a brand new website at the centre of activities would acting as a destination for all enquires including:

1. Direct recommendations
2. Natural search visitors (i.e. via Google)
3. Paid Search visitors (Google AdWords)
4. E-mail marketing
5. Printed literature / direct mail
6. Online trade directories
7. Approved supplier listings

- WEBSITE DESIGN -

CLICK ABOVE TO VIEW IN BROWSER

The website design would convey the key brand qualities of technology, innovation, ease-of-use and security, through a clean and clear layout and navigation system.

The use of our proprietary LiveUpdate text editing and content management system in key site areas would make updating site content straightforward for the ThruVision in-house teams or indeed anyone with Internet access and the login, anywhere in the world.

One of the many key ideas suggested by the ThruVision marketing team was the introduction of a new ‘Tour’ section which was intended to help new visitors quickly understand what ThruVision could do for them and spring-board them further into the site to learn more.

Every page header, along with the ThruVision branding and main navigation, would contain clean and clear contact details for ThruVision as well a link to the Contact us page.

The products section would initially feature the three main products (TS3, TS4 and TS5) with the option to easily expand for future product releases.

- THE SITE MAP -

CLICK ABOVE TO OPEN .PDF

- ANATOMY OF THE WEBSITE -

Home page
Flash banner introduction with feature panels linking to the main site pages.

Take the tour
An interactive, animated flash / HTML5 demo featuring the ThruVision technology and innovation with links though to three sub-pages. (Note: the Interactive flash demo could also be provided in a stand-alone format for use in offline presentations etc.)

Tour 1 About ThruVision
Company values, experience and mission statement.

Tour 2 Safe technology
Privacy issues addressed with Big Brother Watch information.

Tour 3 Case Studies
Overview of PDF case studies with links through to the Downloads area.

Products
An introduction to the three products with links to find out more.

Products > Product pages x 3
Product overview, featuring: example images, technical specs and links to PDF product sheets in the Downloads area.

Downloads (Content Managed)
This would include a list of all available PDF downloads with links to instantly download. This area and all following would be content management enabled so ThruVision could update any PDFs as required.

News / Events (Content Managed)
Latest news and events list with links to download more information in PDF format. Area enabled with content management so ThruVision can add/update any News/Events PDFs as required.

Careers (Content Managed)
Equal opportunities statement and list of current positions. Current positions then link through to details of the position and information of how to apply this area would also be enabled with CMS so ThruVision could add/update any positions as required.

Contact us
Contact details, Google Maps and links to request a call back from ThruVision or signup for e-mail updates:

Contact 1 Callback request
Enter name, e-mail and tel number and press submit. Details of the request would be immediately e-mailed to ThruVision for actioning. If out of normal office hours the user is advised their call-back will be during the next working day. Call-back requests to be stored in the ThruVision Marketing Database.

Other pages
In the footer on all website pages were links to the Legal Information, Privacy Policy and Site Map pages (as well as links to all other main website pages to improve search engine optimisation).

Content Management System (CMS)
As well as the content managed areas as described above, all website text to be edited via our exclusive LiveUpdate technology, enabling instant text edits (and translations*) to be made via a standard web browser.

CLICK ABOVE TO VIEW IN BROWSER

- MULTI LANGUAGE OPTIONS -

Using the LiveUpdate technology would enable the creation of quick and low-cost local language versions of the entire website for foreign language markets and ThruVision would be able to do this in-house!

- ANALYTICS -

Visitor tracking (Google Analytics)
All web visitor activity to be tracked via the Industry-standard Google Analytics which provides a wealth of visitor reporting and site usage metrics via Google’s Analytics web interface.

- SEARCH ENGINE OPTIMISATION (SEO) -

All website pages to be search engine optimised with Title, Description, and Meta Tags to enable faster and more accurate indexing by search engines such as Google. An XML sitemap was created and submitted to Google to improve the indexing of the website.

- FOLLOW US, SHARE US -

In addition to the standard footer links on all webpages, Social Sharing tools to be included, enabling visitors to easily share the page they were viewing with colleagues via E-mail, LinkedIn, Facebook and Twitter etc.

- DEVELOPMENT PLAN -

A development plan and timeline was requested by the client, so we put together an easy to understand Schedule of Works detailing the proposed 10 week time frame and what would done by when.

- MARKETING DATABASE - 

All call-back requests and e-mail signups to be stored in an online database, hosted within the website, which can be accessed via a secure web interface allowing downloads of all data at any time by authorised users at ThruVision. This area will not be publicly available.

- BRAND UPDATE -

Redesign/update the existing brand/logo and develop digital versions of the logo for use online, in documents/presentations, as well as high-res print-ready versions for litho printing and a vector version suitable for sign making.

- EXECUTIVE SUMMERY -

With extensive experience in marketing and developing digital campaigns over almost two decades and for a variety of clients including pan-European, multi-language websites for multinational companies, our methodologies are tried and tested, providing an engaging user experience, measurable performance and easy to maintain website content via our proprietary content management systems.

All design, web development, artwork, video production and print management was undertaken by Deshok ensuring a consistent and cost-effective application of the brand throughout all channels.

- IN CONCLUSION, THE BENEFITS -

• Refreshed brand and consistent approach to all marketing communications.
• Increased acquisition of prospects.
• Measurable results via management metrics.
• Constantly refreshed marketing database with opt-in e-mail addresses.
• Better search engine positioning via improved search engine optimisation.
• Benefit-driven approach to selling the solutions.
• Rapid and low cost setup of local market versions of the website helping to develop new territories or support existing territories/agents.
• Regular communications out to prospects/clients via the e-newsletters.
• Flash animations can be used in offline sales materials including exhibitions.

_

LET'S TALK

ABOUT WHERE YOU WANT YOUR BUSINESS TO GO NEXT

CALL +44 (0)1202 388538 OR EMAIL: INFO@DESHOK.COM

CAMELEON-MMS: MODULAR MISSION SYSTEM

- BRIEF -

This project was for a company that Deshok already had a great working relationship with. They liked our style and we knew what they liked, so for this project it was a case of "You know what we like, get on with it!" This was to be a website for a brand new multifunctional vehicle for military use and later a civilian version would be introduced. 

The completely unique feature of this vehicle was its interchangeable pods. Thunderbird inspired, in less than 2 minutes one pod could be removed and replaced with another. This gave one vehicle the ability to serve a multitude of functions ranging from Troop carrier to Mortar Mission, Command centre or Fuel bower.

ASSETS REQUIRED:

• Cameleon logo

• Defence website

• Civil & Commercial website

WEBSITE REQUIREMENTS:

• Bold, robust stand-out appeal

• Seamless integrated Hi Rez video player

• Gallery

• Home page mission statement

• Home page custom slide gallery

• Concepts & Variants sections

• Access to Civilian variant website and vice versa 

• Strongly demonstrate the versatility of Cameleon

 - THE BRAND -

Required was a logo/brand that was robust and which would work for a commercial as well as a military vehicle. The client was not too concerned if it was presented in a subdued colour way, but it would be an advantage if this was an option.

THE BRAND, CMYK COMPATIBLE, CARBON FIBRE PRESENTATION

So how was this done? Firstly a customised version of Gunship font was made and used for the main logo type. Other modifications were inspired by the client who wanted the aperture of the cap "C" to be extended, encompassing the logo type and leading the eye to the company strap line: "Modular Mission Systems". This logo was designed from the ground up with a strong positive silhouette. This basically means; black on white or in this case, black on yellow. This could easily be imagined as black on kaki or olive or grey etc. Other requirements were that the logo would work well on a pressed aluminium vehicle, barge, die-cut stickers and embroidery!

WELCOME TO CAMELEON ENTER DEFENCE OR CIVIL & COMMECIAL

The new Cameleon logo/brand was presented to the client in all its colour ways and all popular formats, it was also provided as a layered Photoshop document, 300dpi ready for litho printing. The most important was the 72dpi .png version with transparent backgrounds, for use on the website.

 - CONCEPT / THE CREATIVE SITE -

CIVILIAN VARIANT HOME PAGE FEATURING COLLAPSIBLE TEXT WINDOW

The challenge for this website interface was that it required one design for the two themes; Defence and Civilian. We also needed to be able to modify the colour ways so as to be appropriate for both markets, with minimal cost. We wanted it to look like an instrument you might find on the dashboard of a military or emergency vehicle and we wanted it to look tough and bulletproof; cue an over-engineered satnav made from carbon fibre, laminated to stainless steel and secured with hex-head bolts. 

DYNAMIC GALLERY. PLAY ALL OR SELECT NUMBER OF 10

On initially opening the site the visitor is presented with the Cameleon splash page and the options of entering Defence or Civil & Commercial. They are then taken through to the home page. The key feature here is that when opening the site, it was required that the corporate video launched right away. This created some challenges for us, as the video needed to walk a fine line between being of the highest audio and visual quality, whilst uploading as seamlessly as possible. The video player has a neutral skin so as to work on both sites. The whole interface surrounds the video and content aperture in the middle. This is also where the website content is presented. 

EMBEDDED VIDEO PLAYER

The menu systems were designed to follow this theme closely. Using actual 2 stage flicker switches for section/page navigation and military inspired typography for switch labelling

FLICKER SWITCH MENU ITEMS. FIG1 ON FIG2 OFF

 (we had a lot of fun with this). To the right of the interface are the Concept & Variants categories with information being presented in the main space. Here the visitor can find out all the information they need to make an informed decision about this vehicle and where appropriate, have an animated transition on load-up.

CIVILIAN VARIANT TECHNICAL SPEC

- THE RESULTS -

Deshok was asked to create these assets for use in a larger campaign being managed by the client, so this time specific data was not made available. For Deshok it was all about attention to detail; it only seemed right that as much time and care should go into the website and logo design as went into the creation of the Cameleon itself. In this case, as with others, Deshok was proud to be asked to be part of this project and happy to go the extra mile.

LET'S TALK

ABOUT WHERE YOU WANT YOUR BUSINESS TO GO NEXT

CALL +44 (0)1202 388538 OR EMAIL: INFO@DESHOK.COM

W&E PLATTMOUNTS: KEEPING PERSONNEL SAFE AND ON TARGET FOR OVER 30 YEARS

PLATTMOUNTS HOME SCREEN F/S CONFIGURATION

- BRIEF -

Established more than 30 years ago Australian company W&E Platt started on the road to building the best vehicle based gun-mounts in the world. From humble beginnings and the original swing-mount, Plattmounts have gone on to be used by armed forces all over the world on vehicles such as the RG-31, Stryker, MRAP, LAV, HMMWV and other platforms such as the British army’s BvS10 VIKING, VECTOR BULLDOG and the TERRIER.

- THE GOAL -

A company with such a long heritage and international footprint, needed a brand new website that would establish it on the internet with all the integrity it had earned in theatres of combat worldwide.

• Stand-out against the competition

• To look unique amongst others in the defence industry

• Robust and yet technological look and feel

• To place Plattmounts at the top of the market

• Established in 1977

• Clear and prominent product range

• Clear easy to access company and product information

• Obvious contact details

The goals here were to create a website with the gravitas a company with 30 years of history under its belt deserved and that visitors would expect. The new website needed to exhibit the growing range of Swing and Ring mounts, Marine mounts, Weapons systems cradles and Product peripherals, indeed the entire Plattmounts range. The new site also needed to introduce the visitor to Plattmounts offices in Europe, America and the HQ in Australia.

– CONCEPT / THE CREATIVE SITE –

INTRO ANIMATION SEQUENCE

We decided to build a F/S (Fullscreen) enabled interface for this website. This means that regardless of the size of the computer screen, the website would fill the whole thing. The menu was deliberately simple and designed not distract from the content too much, but with colours that became obvious once rolled over and of course each menu item was clearly labelled. 

The website was designed to look robust, using custom carbon fibre texture for the backgrounds of the menu and other features on the site. Subdued colours were used throughout and a strict, simple pallet of graphite, gunmetal and carbon was followed.

PRODUCTS SELECTED, CATEGORY RING MOUNTS

The exception to these colour rules was the Contact Us button, situated to the right of the screen in a bright emergency orange. Another exception to the pallet was the all important Products button, situated to the left and differentiated in olive green. The home page features a clear mission statement so the visitor can decide if they have come to the right place right from the home page.

PRODUCT FEATURE SCREEN - MR 550 SHIELDED RING MOUNT

The four main product categories were also featured on the home page so at a glance the visitor can see where to go. Product pages feature an animated hero shot and once loaded offers the visitor the option of rolling over key features of the product to flag up detailed snippets of information. Each product page also includes a gallery with stills of the product in action etc. Many of these were provided by Plattmounts clients and agents. A secondary menu including all the products in the chosen range runs along the foot of the product pages, this allows the visitor to easily navigate all the products in a category without having to reopen the main products / category menu.

ALL PRODUCT FEATURE PAGES INCLUDE A DEDICATED GALLEY

Although the website was developed for a serious subject, it was designed to have a computer game, Sci-Fi, OO7 agent feel. This is to help it stand out against competition and other defence based companies. An animated introduction was designed and produced in-house to help demonstrate to the uninitiated what a Plattmount was and it's 360 degrees of benefits. For this the strap-line "Keeping personnel safe and on target" was conceived.

ABOUT, PLATTMOUNTS HQ SELECTED. TEXT BASED CONTENT PAGE FEATURING A DEDICATED GALLEY

Each of the worldwide Plattmount agents were given a dedicated section including General Introduction, Contact Information pages and their own galley for which they were invited to submit photographs for inclusion. This was a nice touch and helped agents in far flung parts of the world feel that they were part of the wider Plattmount family.

DETAILS:

• Full screen interface

• Animated intro

• Full product range

• Product galleries

• Product rollover info snippets

• Agents sections

• Agents galleries

- THE RESULTS -

The very first incarnation of this site was actually built for the UK and European territories, but Plattmount worldwide liked it so much that it was rolled out replacing their existing presentation in both the US and Australia.

_

LET'S TALK

ABOUT WHERE YOU WANT YOUR BUSINESS TO GO NEXT

CALL +44 (0)1202 388538 OR EMAIL: INFO@DESHOK.COM

AN AEROSPACE TECHNOLOGIES GROUP WITH AN EYE TO THE FUTURE

CONCEPT AEROSPACE HOMEPAGE PRESENTATION

“Concept#" is the code name given to projects that can't be referred to by name, as in this case. Due to confidentiality agreements, the company that this project was conceived for cannot be named, however the client has kindly given permission to case study the process, goals, mission and solutions. This case study and the graphics used within have been submitted to the client for approval before use.

- THE NOT SO BRIEF -

The brief for this project was 24 pages long, however we have distilled it down to the following 5 key requirements:

1. Re-design the look and feel of the website and digital assets; incorporating existing brand.
2. As part of a larger campaign; to increase market share, leading through to share price increase and therefore company value.
3. Update and improve internet, intranet and company online/offline digital comms systems, with special attention to the user experience UX.
4. Distill the company message and values; making them easy to discover, share and digest.
5. In general: “just make the company look awesome” (Directors words). 

- THE GOAL -

HOMEPAGE IN FULL, SHOWING OUR MULTI-ROLE CONTENT PODS

- BETTER COMMUNICATIONS -

The solution here was for the site and system to dovetail with the company’s existing IT. Improved communication between departments and indeed between existing clients, many of which had been partners for many years, with a necessary a boost to hearts and minds, as well as to oil the wheels of communication for company sales teams in overseas territories.

- THE BRAND - 

The company brand was redesigned before and had been sitting uncomfortably with the old website design for a while. It was this new brand where we would take our lead for the new site, making sure that all looked like it had been created at the same time by the same person and so establishing a corporate ID that could be followed in the future.

CMS (Content Management System)

CMS was a key requirement for the site put forward by Deshok. It needed to be easy to use for a painless take-up by staff whose job it was to update the website. A custom CMS system was developed for the client that quickly showed attributes that could be adapted for customers, departments and managers to use offsite (see Intranet).

Beyond the scope of this case study, a system was developed that basically meant we could use one CMS for all applications; website, mobile, intranet, microsite builder, microsite manager and the MPP (Mobile Procurement Platform). Very basically this was achieved with a CMS that would include or exclude features depending on the application it was being used for.

- CONCEPT / THE CREATIVE WEBSITE -

ABOUT PAGE OPEN AND DEMONSTRATING THE DROP-DOWN MENU OPTIONS

We wanted to do something as different as design perimeters would allow, so we developed a full screen look and feel, featuring big beautiful background images that would change to suit the subject of the page or in the case of the website home page, could be used to promote features of special interest. Floating over the dynamic backgrounds are the content pods which can feature text, videos, static or gallery images, or dynamically feed animated marques of latest news headlines. These content pods provide a striking contrast against the backgrounds, which to follow brand ideals, are predominately blue.

- MOBILE WEBSITE -

The client’s brief with regard to mobile was informed and confident in that the requirement was to divulge only key information and news snippets, without bulking the site up and making downloads tedious. We were also tasked with giving the mobile visitor a strong option to ‘Visit the main desktop site’.

ONE OF THE MOBILISED WEBSITE CONCEPTS, OPTIMISED FOR IPHONE6

The look and feel for the mobile site needed to fit with established style guides set down by the brand and the main website, whilst maintaining speedy download performance. It was decided that a reactive configuration would not be viable as there would be too much of compromise with regard to design and we also needed more control over what content was served up from the one CMS servicing all systems. As a nice finishing touch we designed a custom iPhone home screen icon for visitors to download to their iPhone and iPad, providing a quick and convenient hot link to the site.

CUSTOM IPHONE / IPAD HOME SCREEN ICON

- CMS VIA MOBILE DEVICES -

A fully mobile version of the CMS was designed and developed to allow off-site personnel to post from anywhere in the world via 3G WiFi and in the near future 4G. Initially the usefulness for this was called into question, but as a result of development it became clear that a highly useful platform for the communication of off-site, infield managers to check stocks of parts and then place orders for those parts anywhere in the world, proved very useful.

MPP (Mobile Procurement Platform)

MPP HOME SCREEN. TAP TO ENTER

MPP VERY SIMPLE TO USE SEARCH STOCK ENGINE

As the IFMs (In Field Managers) were issued with iPad tablets already, the MPP (Mobile Procurement Platform) was optimised for these devices only, making the project easier for Deshok to implement and therefore enabling us to incorporate extra options for ease of use that would not be possible as a cross platform device.

"Get the sales force behind it and you're home".

They say that nobody likes change, when really nobody likes change unless it makes their lives easier or more enjoyable. The company’s sales force needed convincing that the plans for MPP would be for the better.

MPP STOCK INTERFACE, DEMONSTRATING A COMPLETED SEARCH ACTION

At best it was thought it would just mean more work, at worst it would put people out of jobs. So right from the beginning line managers were consulted and indeed asked what they wanted to see; what would make life easier for their sales teams? Many ideas were put forward, some more serious than others, but the main concern was that nothing new would have to be learnt; that the new systems would look and work like the existing. It was a real pleasure to be able to implement this for the teams. One of our favourite quotes was...

"This is great; it does what it always did only now it does more!"

INTRANET (In-Tra-Net) - Intranet explained

‘Intranet’ : a small Internet for inside an organisation.  Intranet is a web-based system, but used within a smaller area. A company for instance, can allow departments to communicate with each other via a secure intranet system, not accessible to anyone else on the wider Internet. This can be especially useful for secure comms between departments in the same building, in the same town or the other side of the world: it’s all intranet.

"Use what we have but make it so people want to use it!"

The client already had an intranet system, but it was under used by staff saying it was too hard to use and quote;

“Got in the way of real work".

As with the CMS, a custom application was developed that dovetailed with the existing in-house system that most staff were already using (basically, we made it look like familiar).

New features put forward was the custom microsite builder and manager, allowing departments to build their own in-house website/microsite so as to promote new services, products and developments. Another feature was a central assets database of logos, graphics, photographs and videos that departments could upload and share with-in the group. Some assets were also made available to the media for use with newspaper reports for instance. This database is accessed via a secure, password required server.

- THE BRIEF REWRITTEN -

As is sometimes the case, the original brief was just a springboard for more ideas and more solutions, that had to be incorporated into a new, rewritten brief. Originally the requirement was for a newly designed website incorporating the new logo, this then lead to a custom content management system for the site that could be quite easily reconfigured by Deshok for use as an in-house parts availability and ordering system (MPP). This lead to the proposal for an improved company intranet system; all with the same (CMS) that looked familiar and easy to use. These completely coherent front-end, back-end systems all went to show that the company was serious and had a robust plan for future development. This was not a tired company that was winding down, but rather an established company; young and vigorous at heart, curious to see what the future could provide and be completely ready for it.

- IN CONCLUSION -

• A much improved website: look, feel and usability
• Integration of the website and new assets with the brand
• The introduction of a mobile specific website for smartphones and tablets
• Improved in-house digital comms interface that staff will actually use
• MPP Mobile Procurement Platform: stock check, availability and ordering
• CMS with a familiar interface, easy to use and one system for all

- THE RESULTS -

This project is still in the development stage but has already been considered by the board to be mission accomplished, helping to place the company and group on a much stronger footing for future growth. It is also understood that this Deshok project is to be implemented and rolled out for other sectors of the group internationally Job done!

LET'S TALK ABOUT WHERE YOU WANT YOUR BUSINESS TO GO NEXT

CALL +44 (0)1202 388538 OR EMAIL: INFO@DESHOK.COM

MES-UK: CUTTING EDGE MARINE BRIDGE SYSTEMS SINCE 1977

MES-UK HOME SCREEN F/S CONFIGURATION

BRIEF

MES-UK (Marine Electronic Systems) have been designing, supplying and fitting, cutting edge maritime bridge systems since 1977. Deshok was recommended to MES via a colleague. The brief was a simple one: update and improve the company’s presence on the internet. Up until now MES had been using a simple template, web-based CMS (Content Management System) which had left them looking a little out gunned by their competition.

A CHANGE IS AS GOOD AS A REST. A CLEAN WHITE BACKGROUND FOR THIS SECTION AND OTHERS PROVIDES CONTRAST AND  KEEP THE SITE VISITOR ENGAGED

MES wanted an internet presentation that was cool and well designed; something that would compete or be better than the competition. A CMS element was required, but not at the expense of the core site design, therefore a blog was suggested. The site would need to tell the visitor about the MES service in a clean and simple way, while using photography that was relevant to MES i.e. photographs of actual projects.

MES-UK COMMUNICATIONS DEMONSTRATING CUSTOM DROP-DOWN MENU SYSTEM

ONE OF THE KEY FEATURES OF THIS PROJECT IS THE USE OF STRIKING HERO IMAGES, TO DEMONSTRATE THE GRAVITAS OF THE MES-UK SERVICE

THE GOAL OF TWO PARTS

1. Update the image of MES to a wider audience via the internet.

2. To be considered as part of ongoing marketing for MES, that would not rely so heavily on just one or two individuals to generate new business.

The MES project was not going to rely on a single online presence, this project was to consist of a creative site that could spread the MES message in just the way MES intended. There would be a CMS enabled blog and yet to be confirmed, but strongly recommended; Social Media, Twitter, Facebook and LinkedIn pages for business, all of which could be accessed and updated from a mobile phone, tablet or laptop anywhere in the world. Indeed an MES engineer would be able to upload a photo of his handy work to social network or blog, even if he was out to sea.

ASSETS REQUIRED:

• Creative site x12pp

• Blog - custom Deshok CMS front-end

• Facebook cover and post icon

• Twitter wallpaper and post icon

• LinkedIn business page cover and post icon

CONCEPT / THE CREATIVE SITE

The major focus for this project was the creative site, this was the device that would allow MES to tell the world their story in the way they wanted. The website consists of an imposing full screen presentation, with a simple drop down menu system and custom dynamic slideshow on most pages. The site also contains a faux parallax, enabling it to fit full screen on every size of monitor.

All pages feature a topic specific ‘hero shot’ that originated from photographs of actual MES projects. Where appropriate the hero shot contains a rollover flag that provides the site visitor with a snippet of information associated with the image and project.

A striking feature of the MES creative site is the angular cuts given to the slideshow and other elements. This was inherited from MES brochures and other printed items and is a technique incorporated within the MES corporate ID. Corporate coherence was enhanced by reflecting this visual style within the website as well the new more interactive members of the marketing family.

Initially all sections of the website were to have blue backgrounds, but it was very quickly decided to add white and grey to vary the presentation a little and deliver some visual freshness whilst browsing.

THE BLOG

MES-UK BLOG HOME PAGE FEATURING ANIMATED BANNER A STRONG GRAPHIC LINK THROUGH TO
THE CREATIVE SITE AND X3 FEATURE BUTTONS AT THE FOOTER

Original concepts intended for the creative site, but not considered creative enough were retained and repurposed for the MES Blog. The blog had to follow a strict template for purposes of recognition; people needed to know it was a blog, it needed to feature blog functionality and work sharply with the Blogger powered CMS (Content Management System).

As a custom template for MES, the blog had several jobs to do other than just being a blog. The desire was that the blog would perform strongly as an inclusive information source if visitors found their way to it first and of course it needed to fit alongside other marketing assets and be mobile friendly.

HOME PAGE SLIDE SHOW IMAGES 1-4. EACH FEATURES A KEY SERVICE BENEFIT AND A DISCREET LINK THROUGH TO THE APPROPRIATE PAGE TO FIND OUT MORE

The blog features a home page with a jQuery image slide show, promoting key features of the website and including links through to those pages. There is also a simple navigation system that clearly lays out content, including the all important Contact Us page.

DETAILS

CUSTOM IPHONE HOME PAGE ICON FOR MOBILE APPLICATIONS

Little items that can quite easily be over looked, but are highly effective include; a custom MES iPhone home screen icon that can be downloaded by the site visitor for quick access to the site and a custom fav-icon for easy recognition once the site has been bookmarked.

SOCIAL MEDIA

BRAND APPLICATIONS FOR MES-UK ON FACEBOOK

BRAND APPLICATION STUDY FOR TWITTER

The social media part of this project is still in the finals of implementation, but graphic elements are complete.

THE RESULTS

Detailed results for this project are not available as this is stage one of a two stage project. However, it was made known by the client that feedback from MES customers had been very positive and it is felt that new projects have been won more easily, helped in-no-small part by the new look and feel of MES online.

Related links:
http://www.mesuk.com

LET'S TALK

ABOUT WHERE YOU WANT YOUR BUSINESS TO GO NEXT

CALL +44 (0)1202 388538 OR EMAIL: INFO@DESHOK.COM

HERMES: HIGHLY ENCRYPTED RAPID MESh COMMUNICATION SYSTEM

WELCOME TO HERMES
THIS PROJECT WAS OPTIMISED FOR PRESENTATION EXCLUSIVELY ON A LAPTOP

 BRIEF

This 5G communications system was named Hermes after the God of transitions and boundaries. Hermes was quick and clever and moved freely between the worlds of the mortal and divine, as emissary and messenger of the Gods. This then was the perfect name for this LMDS (Local Multipoint Distribution System) that was set to revolutionise comms in dangerous, hazardous and difficult terrain, including warzones and natural disaster environments.

The brief was to create a brand for this product, ready for meetings with investors in 7 days time. Required was brand development to include multiple formats i.e. short-fat, long-thin. The brand also needed to be developed for full colour and black and white uses, both positive and negative. They needed it to be presented as spec sheets showing the brand in its different formats.

An 8pp corporate brochure designed and 16 off copies printed was also required, along with an 8pp website including an animated Flash introduction.

THE GOAL

To create a look, feel and image for a product that at the time was by all accounts, a suitcase full of technology. We wanted to create the impression of dynamism, speed and leading edge technology, appropriate to defence and emergency services.

In this case there wasn't any time for a plan of action. We had to fly by the seat of our pants, drawing on instinct and experience where we could.

ASSETS REQUIRED:

• Brand development

• Corporate brochure 8pp and delivered in print

• Website 8pp

THE BRAND

HERMES BRAND REFERENCE (mythology.wikia.com)

For this project and with the deadline looming, the first go-to was classical Greek iconography for the deity ‘Hermes’. Research was quickly conducted and a custom hand illustration produced in-house. This included all the elements to identify the illustration as Hermes, but in the form of a simple silhouette in action, with almost comic book and heroic qualities.

HAND DRAWN, VECTOR-BASED ILLUSTRATION VIA AI

HERMES BRAND, BLACK AND WHITE, POSITIVE (B/W-POS)

HERMES BRAND, BLACK AND WHITE, NEGATIVE (B/W-NEG)

HERMES BRAND, FULL COLOUR, NEGATIVE (CMYK/RGB-NEG)

After very quick development this was then re-created in a vector based, digital format. This would allow us to do what we needed with the icon. For the full colour treatment, we took it into Photoshop and created and applied a metallic chrome effect combined with bevels and a minimal drop shadow, this gave it the desired look of molten quick silver. A second layer, a mesh effect was applied as a tint, giving the logo a feeling of robust digital technology and speed. The contrast against a black background, with subliminal honeycomb MESh texture completed the full colour treatment.

THE BROCHURES

Due to the longer lead time from design to finished artwork and print, the brochure needed to be next on the agenda. A simple bullet-point design was used for the page layouts, minimising the time to write copy and to set for artwork. Established devices such as the logo and the black colour way were used for the cover, but the more conventional, easier to read styling of black text on white was used for the content. A honeycomb graphic for page backgrounds was created in a 3D application and applied throughout the brochure to reinforce the MESH technology theme. Artwork was delivered to the printers by hand, printed overnight and ready for pick-up and delivery the next day.

CONCEPT / THE CREATIVE SITE

The look and feel for the website had been established with the brochure design and it was just a case of reimagining it to a computer friendly, landscape format. A crowd pleasing animated intro took the largest part of the website development, as it would give the presentation something of a wow factor. It predominately featured the Hermes logo and the honeycomb MESH which featured information pulsing through the MESh network.

The layout of content pages followed the theme of the brochure, with the Hermes logo, mission statement and strap-line visible from all pages within the site. The main navigation for the website was by way of a simple horizontal menu, always on view at the top of the page. A secondary web wizard "Next Section" button was included at a later stage, as this aided the demonstration of the site on a laptop.

THE RESULTS

All aspects of the project were completed on time and handed over to the client ready for next stage development. The project was deemed to be 100% successful with the designers of the Hermes system sufficiently impressed with the concept, implementation and speedy turn-around of the presentation, to enable our client to take the Hermes project to the next successful outcome.

In this case it was not appropriate for this data to be made available.

Related Links:
http://hermes.deshok.com

FIA2014 - Print isn't dead after all. A7, 4/1, 8pp

A7, 4/1, 8PP, INCLUDING WALLET, BUSINESS CARD AND
A DESHOKED CARABINA KEYRING AS A KEEPSAKE

FIA IS A MUST GO

The Farnborough International Airshow (FIA2014) is a must go every year, to keep up-to-date with new technology, meet with friends, colleagues, clients and generally hang-out with like minded businesses that love the industry too.

SOME GENTAL BRAND AWARENESS

This year we didn't go empty handed and put together these mini company brochures, along with a deshoked carabina keyring and business card. The mission was some gentle brand awareness and to promote the specialist digital agency service for the aerospace industry. The smaller formate of the brochure meant they were light and convenient to carry around but more importantly, also easy for recipients to slip into a pocket or brief case.

FINISHED ARTWORK SPREAD READY TO GO TO PRINT

2 VERY STRONG BUSINESS LEADS ALREADY

This mission was more successfully then we could have every hoped for, In the end we only managed to hand out 62 of them but a little less then 2 weeks after the show we have had 2 very strong enquiries and have meet with one of the companies already. It looks like print isn't quite dead after all. Very pleased.

FARNBOROUGH AIRSHOW SF-SPAN

FIA SPLASH PAGE 2014

If you would like one email your address to: info@deshok.com and we'll drop one in the post for you.

For more about Deshok visit the website at: www.deshok.com or google search "deshok".