29 June 2015

THRUVISION DIGITAL BARRIERS. SECURITY THROUGH INNOVATION.

- THE BRIEF -

ThruVision are a technology company specialising in the design and manufacture of passive screening products for identifying person-borne threats in public areas.

The aim of this programme was to:

Increase lead generation and conversion rates through a comprehensive redesign of the website, brand and supporting marketing assets.

To communicate the ThruVision systems brand in a clear, concise and benefits-led manner; positioning ThruVision as an innovator and market leader in passive body screening solutions.

Target organisations and government bodies included: Manufacturers, Corporate Entities, Law Enforcement, Aerospace and Defence, Customs and Homeland Security. Public concerns over personal privacy would also be addressed.

PLAY THRUVISION INTRO ANIMATION

- THE SOLUTION -

Our solution was to develop a web-centric approach with an integrated marketing programme, using existing and new marketing channels with an updated brand. Marketing assets and a brand new website at the centre of activities would acting as a destination for all enquires including:

1. Direct recommendations
2. Natural search visitors (i.e. via Google)
3. Paid Search visitors (Google AdWords)
4. E-mail marketing
5. Printed literature / direct mail
6. Online trade directories
7. Approved supplier listings

- WEBSITE DESIGN -

CLICK ABOVE TO VIEW IN BROWSER

The website design would convey the key brand qualities of technology, innovation, ease-of-use and security, through a clean and clear layout and navigation system.

The use of our proprietary LiveUpdate text editing and content management system in key site areas would make updating site content straightforward for the ThruVision in-house teams or indeed anyone with Internet access and the login, anywhere in the world.

One of the many key ideas suggested by the ThruVision marketing team was the introduction of a new ‘Tour’ section which was intended to help new visitors quickly understand what ThruVision could do for them and spring-board them further into the site to learn more.

Every page header, along with the ThruVision branding and main navigation, would contain clean and clear contact details for ThruVision as well a link to the Contact us page.

The products section would initially feature the three main products (TS3, TS4 and TS5) with the option to easily expand for future product releases.

- THE SITE MAP -
CLICK ABOVE TO OPEN .PDF

- ANATOMY OF THE WEBSITE -

Home page
Flash banner introduction with feature panels linking to the main site pages.

Take the tour
An interactive, animated flash / HTML5 demo featuring the ThruVision technology and innovation with links though to three sub-pages. (Note: the Interactive flash demo could also be provided in a stand-alone format for use in offline presentations etc.)

Tour 1 About ThruVision
Company values, experience and mission statement.

Tour 2 Safe technology
Privacy issues addressed with Big Brother Watch information.

Tour 3 Case Studies
Overview of PDF case studies with links through to the Downloads area.

Products
An introduction to the three products with links to find out more.

Products > Product pages x 3
Product overview, featuring: example images, technical specs and links to PDF product sheets in the Downloads area.

Downloads (Content Managed)
This would include a list of all available PDF downloads with links to instantly download. This area and all following would be content management enabled so ThruVision could update any PDFs as required.

News / Events (Content Managed)
Latest news and events list with links to download more information in PDF format. Area enabled with content management so ThruVision can add/update any News/Events PDFs as required.

Careers (Content Managed)
Equal opportunities statement and list of current positions. Current positions then link through to details of the position and information of how to apply this area would also be enabled with CMS so ThruVision could add/update any positions as required.

Contact us
Contact details, Google Maps and links to request a call back from ThruVision or signup for e-mail updates:

Contact 1 Callback request
Enter name, e-mail and tel number and press submit. Details of the request would be immediately e-mailed to ThruVision for actioning. If out of normal office hours the user is advised their call-back will be during the next working day. Call-back requests to be stored in the ThruVision Marketing Database.

Other pages
In the footer on all website pages were links to the Legal Information, Privacy Policy and Site Map pages (as well as links to all other main website pages to improve search engine optimisation).

Content Management System (CMS)
As well as the content managed areas as described above, all website text to be edited via our exclusive LiveUpdate technology, enabling instant text edits (and translations*) to be made via a standard web browser.

CLICK ABOVE TO VIEW IN BROWSER

- MULTI LANGUAGE OPTIONS -

Using the LiveUpdate technology would enable the creation of quick and low-cost local language versions of the entire website for foreign language markets and ThruVision would be able to do this in-house!

- ANALYTICS -

Visitor tracking (Google Analytics)
All web visitor activity to be tracked via the Industry-standard Google Analytics which provides a wealth of visitor reporting and site usage metrics via Google’s Analytics web interface.

- SEARCH ENGINE OPTIMISATION (SEO) -

All website pages to be search engine optimised with Title, Description, and Meta Tags to enable faster and more accurate indexing by search engines such as Google. An XML sitemap was created and submitted to Google to improve the indexing of the website.

- FOLLOW US, SHARE US -

In addition to the standard footer links on all webpages, Social Sharing tools to be included, enabling visitors to easily share the page they were viewing with colleagues via E-mail, LinkedIn, Facebook and Twitter etc.

- DEVELOPMENT PLAN -

A development plan and timeline was requested by the client, so we put together an easy to understand Schedule of Works detailing the proposed 10 week time frame and what would done by when.

- MARKETING DATABASE - 

All call-back requests and e-mail signups to be stored in an online database, hosted within the website, which can be accessed via a secure web interface allowing downloads of all data at any time by authorised users at ThruVision. This area will not be publicly available.

- BRAND UPDATE -

Redesign/update the existing brand/logo and develop digital versions of the logo for use online, in documents/presentations, as well as high-res print-ready versions for litho printing and a vector version suitable for sign making.

- EXECUTIVE SUMMERY -

With extensive experience in marketing and developing digital campaigns over almost two decades and for a variety of clients including pan-European, multi-language websites for multinational companies, our methodologies are tried and tested, providing an engaging user experience, measurable performance and easy to maintain website content via our proprietary content management systems.

All design, web development, artwork, video production and print management was undertaken by Deshok ensuring a consistent and cost-effective application of the brand throughout all channels.

- IN CONCLUSION, THE BENEFITS -
  • Refreshed brand and consistent approach to all marketing communications.
  • Increased acquisition of prospects.
  • Measurable results via management metrics.
  • Constantly refreshed marketing database with opt-in e-mail addresses.
  • Better search engine positioning via improved search engine optimisation.
  • Benefit-driven approach to selling the solutions.
  • Rapid and low cost setup of local market versions of the website helping to develop new territories or support existing territories/agents.
  • Regular communications out to prospects/clients via the e-newsletters.
  • Flash animations can be used in offline sales materials including exhibitions.


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LET'S TALK
ABOUT WHERE YOU WANT YOUR BUSINESS TO GO NEXT
CALL +44 (0)1202 388538 OR EMAIL: INFO@DESHOK.COM

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