- BRIEF -
This project was for a company that Deshok already had a great working relationship with. They liked our style and we knew what they liked, so for this project it was a case of "You know what we like, get on with it!" This was to be a website for a brand new multifunctional vehicle for military use and later a civilian version would be introduced.
The completely unique feature of this vehicle was its interchangeable pods. Thunderbird inspired, in less than 2 minutes one pod could be removed and replaced with another. This gave one vehicle the ability to serve a multitude of functions ranging from Troop carrier to Mortar Mission, Command centre or Fuel bower.
• Cameleon logo
• Defence website
• Civil & Commercial website
• Bold, robust stand-out appeal
• Seamless integrated Hi Rez video player
• Home page mission statement
• Home page custom slide gallery
• Concepts & Variants sections
• Access to Civilian variant website and vice versa
• Strongly demonstrate the versatility of Cameleon
- THE BRAND -
Required was a logo/brand that was robust and which would work for a commercial as well as a military vehicle. The client was not too concerned if it was presented in a subdued colour way, but it would be an advantage if this was an option.
|THE BRAND, CMYK COMPATIBLE, CARBON FIBRE PRESENTATION|
So how was this done? Firstly a customised version of Gunship font was made and used for the main logo type. Other modifications were inspired by the client who wanted the aperture of the cap "C" to be extended, encompassing the logo type and leading the eye to the company strap line: "Modular Mission Systems". This logo was designed from the ground up with a strong positive silhouette. This basically means; black on white or in this case, black on yellow. This could easily be imagined as black on kaki or olive or grey etc. Other requirements were that the logo would work well on a pressed aluminium vehicle, barge, die-cut stickers and embroidery!
|WELCOME TO CAMELEON ENTER DEFENCE OR CIVIL & COMMECIAL|
- CONCEPT / THE CREATIVE SITE -
|CIVILIAN VARIANT HOME PAGE FEATURING COLLAPSIBLE TEXT WINDOW|
|DYNAMIC GALLERY. PLAY ALL OR SELECT NUMBER OF 10|
|EMBEDDED VIDEO PLAYER|
|FLICKER SWITCH MENU ITEMS. FIG1 ON FIG2 OFF|
|CIVILIAN VARIANT TECHNICAL SPEC|
- THE RESULTS -
Deshok was asked to create these assets for use in a larger campaign being managed by the client, so this time specific data was not made available. For Deshok it was all about attention to detail; it only seemed right that as much time and care should go into the website and logo design as went into the creation of the Cameleon itself. In this case, as with others, Deshok was proud to be asked to be part of this project and happy to go the extra mile.
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CALL +44 (0)1202 388538 OR EMAIL: INFO@DESHOK.COM