Nurturing by Nature - ifeed raw.

Client: Nurturing by Nature Project: eCommerce and new brand History:
Nurturing by Nature have been in business for over 5 years, hand making their own version of the BARF (Bones And Raw Food) diet for dogs and cats and from humble beginnings, on a kitchen table and using the garage as a store room, quickly moved to their first shop in West Moors, Dorset. Not being a company to rest on their laurels, expansion was in the air and in 2011 moved to a new larger production unit in Upton nr Poole in Dorset.

 eCommerce: 
A brand new eCommerce website was commissioned by Nurturing by Nature which would allow the company to expand beyond servicing Bournemouth and surrounding area. The eCommerce website was made live summer 2011 and in one year became a very strong, 3rd revenue stream for the company. In the first months everyone was happy with four weeks, four orders, now the website is averaging 35 multiple orders a week. But how was this been achieved? 

Marketing: 
One of my first questions when discussing and new project is, how are you going to market the new website? In this case and based on the Nurturing by Nature demographic, social media was used and played a very strong role in achieving the sales. Nurturing by Nature have embraced this ethos, made it their own and have become masters in the field. Using Facebook, amongst over online platforms to engage with their customers bring them into the brand and create a felling of belonging. 

Re-branding: 
But a website dose not stand alone and for 6 months Deshok worked hard on the new branding for Nurturing by Nature. There was an open brief so we took our lead from 2 sources. 1. A natural product the way nature originally intended and the benefits of the product to the customer and pets. So the concept that was chosen was that of Neolithic cave painting or rock art of a running wolf, with the inner silhouette of a modern dog. So why this rationale? As we know the modern domestic dog is an ancestor of the wolf, domesticated 1000s of years ago. The Nurturing by Nature way is, a natural raw and mixed diet of meat, fish and vegetables for your pet just as the ancient ancestors of the dog would have eaten and indeed, exactly as modern wolfs do to day. Nurturing by Nature believe that this is the most healthy diet for your pet. 

A brand for all reasons: 
This new brand has then been created to fit with elements of the the Nurturing by Nature marketing family. From delivery vans and stationery, too Facebook, shop fronts. And everything in between. Nurturing by Nature have big plans for their business growth and have taken their new branding very seriously. Following three Deshok marketing commandments: 

1. Dress for the job you want 
2. Keep it simple
3. Make each link in your marketing chain be as strong as the last. 

Related Links: 
http://www.nurturingbynature.co.uk
http://www.facebook.com/nurturingbynature
http://twitter.com/naturalrawfood

Oodleybugs. Cheeky designs for your little monsters.

LIKE us on Facebook, click here!

For the past 3 years my wife and I have been trying for a child with the help of IVF.  The NHS and the Salisbury Fertility Centre at Salisbury Hospital have been helping us on our journey, a journey that as I write this, we are still progressing with (fingers crossed). However not being of the free loading persuasion, while painting the window sills in our bedroom, we had the bright idea of setting up a little side-line business in the hope that we could raise some money for our further treatment.  We will also donate a percentage to the Salisbury Hospital Stars Appeal and another infertility related charity that is still to be confirmed. We hope this will help fund IVF research that might help other couples in the future.

The business is the Oodleybugs.co.uk and features a collection of characters that I have been doodling for many years.

Who are the Oodleybugs?
The Ooodleybugs are a fun little family of characters who embody all sorts of children's activities, mischief and shenanigans in a physical form, They are intended to be fun, positive role models. They are fun happy and cheerful and although they are all sorts of different in shapes and sizes they are all friends and accept each other for their differences.

The Oodleybug products

The on-line store was opened a couple of weeks ago. You will find a really cool little range of children's t-shirts, baby suits, blankets and bibs, all featuring the Oodleybugs characters doing what Oodleybugs do. We also have a little children's bedtime storybook at the planning stage that will be available for iPads and tablets for download, with a paperback version following on should there be a demand.

The Oodleybug Mission
The mission for the moment is to just to build some awareness of our idea via Facebook. Basically, as many likes as we can get.

The Oodleybug call to action
Please do visit the Oodleybugs Facebook page at: facebook.com/oodleybugs and leave a 'LIKE' and share with your friends. Then if you fancy, when you've done that, visit our Oodleybugs on-line store and make a purchase.

Related links:
http://www.starsappeal.org
http://www.oodleybugs.com
http://www.cafepress.com/oodleybugs
http://www.facebook.com/oodleybugs
http://www.fertility.salisbury.nhs.uk

Made2 Measure Bedrooms a bespoke service

Client: Made2 Measure Bedrooms
Project: eComm project for Made 2 Measure Bedrooms

Info: Made 2 Measure Bedrooms or Made2, a Christchurch based company, started as an enquiry from Google and has become one of our favourite clients and most demanding projects to-date. The clients brief was, wouldn't it be good if... now lets see if we can make that real. so the client wanted to replace the purchasing experience of showroom visit with an on-line experience that empower the client / visitor to the site with the ability to be able to design their own bedroom fitting, decide on colour size style and accessories order it on-line for home delivery, any where in Great Britain and self assemble.

The usability of the site and the understanding of the process where key here so a simple step by step, 1,2,3, approach was used with a simple check list that shows the customer where they are, in their purchase. Clear and concise buttons and stage pointers are used throughout the site to point the customer to the next stage of the process, be it next section, choose a colour, add to basket or go to checkout.

Made2 is not a start-up, but a company that was established back in 1991 so we wanted the new site design, to look, experienced and confident, to show off the longevity of the company and to inspire confidence in the visitor / customer.

Here is a company, with over 20 years of face to face, show room experience, bring these qualities to a wider, national on-line market.

Marketing of Made 2 Measure Bedrooms includes: Off the page advertising, Google Adwords, Google organic search, Facebook, Twitter, and a YouTube video channel that host very useful and easy to follow assembly videos. this is all analysed via Google Analytics which always Made 2 Measure Bedroom to see what works, whats popular in terms of the site usage, traffic and marketing.

This is truly a complete package and the numbers don't lie. Since launch (June 2012) Made 2 Measure Bedrooms has already recouped its development costs of the project.

Related Links:
http://www.made2measurebedrooms.com
https://twitter.com/made2measurebed
http://www.facebook.com/Made2MeasureBedrooms
http://www.youtube.com/user/Made2Measurebedrooms

Nurturing by Nature. Natural goodness for your pet.

Client: Nurturing by Nature

Project: Splash page

More info: Nurturing by Nature have been in business for over 5 years, hand making their own version of the BARF (Bones And Raw Food) diet for dogs and cats and from humble beginnings, on a kitchen table and using the garage as a store room, quickly moved to their first shop in West Moors, Dorset. Not being a company to rest on their laurels, expansion is in the air and they have recently moved to a new larger unit in Upton nr Poole in Dorset.

A brand new eCommerce website has been commissioned by Nurturing by Nature which will allow the company to expande beyond servicing Bounrnemouth and surrounding area. But while this is being built, a quick and simple splash page has been designed and implemented, to hold the Internet fort until the main site is ready.

The splash page features all the main brand awareness devices, colours, a quick company short and contact details.

The full Nurturing by Nature ecomm site will be going live for the beginning of October.
Until then discover more at the following links.


Related Links:
www.nurturingbynature.co.uk
www.facebook.com
http://twitter.com