Client: Made2 Measure Bedrooms
Project: eComm project for Made 2 Measure Bedrooms
Info: Made 2 Measure Bedrooms or Made2, a Christchurch based company, started as an enquiry from Google and has become one of our favourite clients and most demanding projects to-date. The clients brief was, wouldn't it be good if... now lets see if we can make that real. so the client wanted to replace the purchasing experience of showroom visit with an on-line experience that empower the client / visitor to the site with the ability to be able to design their own bedroom fitting, decide on colour size style and accessories order it on-line for home delivery, any where in Great Britain and self assemble.
The usability of the site and the understanding of the process where key here so a simple step by step, 1,2,3, approach was used with a simple check list that shows the customer where they are, in their purchase. Clear and concise buttons and stage pointers are used throughout the site to point the customer to the next stage of the process, be it next section, choose a colour, add to basket or go to checkout.
Made2 is not a start-up, but a company that was established back in 1991 so we wanted the new site design, to look, experienced and confident, to show off the longevity of the company and to inspire confidence in the visitor / customer.
Here is a company, with over 20 years of face to face, show room experience, bring these qualities to a wider, national on-line market.
Marketing of Made 2 Measure Bedrooms includes: Off the page advertising, Google Adwords, Google organic search, Facebook, Twitter, and a YouTube video channel that host very useful and easy to follow assembly videos. this is all analysed via Google Analytics which always Made 2 Measure Bedroom to see what works, whats popular in terms of the site usage, traffic and marketing.
This is truly a complete package and the numbers don't lie. Since launch (June 2012) Made 2 Measure Bedrooms has already recouped its development costs of the project.