Project: A new corporate I.D. for 2011
Info: Social media has been a huge part for the Internet for years and now it is becoming an even bigger part of business on-line marketing and SEO.
Over the past year deshok has been working on an integrated programme, that starts with the company blog and then automatically feeds the company Facebook page, Twitter and linkedin accounts for the purposes of greater discoverability online and within these networks.
This post is supposed to be about a new corporate I.D. for deshok.com so how dose social networking fit in? Well this was the main reason for the redesign. Something that could be used across all networks, would be consistent and look great in all. Clean very simple, looks good when reduce and conveys an almost Puritanical attitude that the company i.e. Deshok is not important what they do for the client is or to put it another way, there is no time for their own brand other than what you see, because they are to busy designing great brands and award winning websites for their clients. So in-a-way, the client and the work is the brand, that is the I.D.
Having said all of the above - it took months, to make the logo look like it had been designed in the lunch hour, on the back of a napkin : ) The colours? Black and White the font? Deshok modified; Helvetica Neue, regular and bold.
So the design concept is; Deshok, the shock being represented by a five pointed star. An actual star in this case, was considered a bit twee so it as been reduced, refined and minimised to a single point of what was once, a 5 pointed star, in the top left hand corner of the capital void. This theme was carried through on a subliminal level, to the ascenders of the Deshok logo type.
Ay? oh look at the pictures : )